6 Ways to Improve your LinkedIn Profile with Keywords and SEO

6 Ways to Get Better Profiles on LinkedIn with Keywords and SEO

Do you want to rank higher in search results on LinkedIn? There are 6 areas on your Linkedin profile which you should focus on so that recruiters and potential connections can find you. LinkedIn is essentially one big search engine, and to rank higher, you must focus on getting the right blend of SEO and keywords on the one hand, and then selling your skills and experience on the other hand to all the potential recruiters on the platform.

Follow our tips below to get a LinkedIn profile that will rank higher and stand out in searches.

Keywords and SEO

First things first, you might not be aware of how important keywords and SEO are in your LinkedIn profile but they form the core of searches and should be the key elements of any profile.

‘SEO’ or search engine optimization. This is the overall term for improving the quality searches that will bring a user to your page.

Keywords are the individual words that act as shortcuts to influence the search.They help match a search phrase with the correct page. If it’s helpful, think of a 5-6 phrase that someone would type into LinkedIn to find your profile.

For example, if you are a Project Manager, a recruiter or possible connection might search for Engineering, Construction, Quantity Surveyor, Project Planner, Senior. If you have had any of these roles in the past, make sure that you have these words in your profile, as you’ll have a higher chance of appearing in relevant search results.

1. Your Professional Headline

Your professional headline is the first thing a recruiter will see. Note: Your headline is not just for your job title. Instead, think of a newspaper headline and how editors will craft headlines that draw the eye and attract attention. This is one of the most important places where you should be using your keywords. Your profile headline gives you 120 characters to freely sell yourself. Here you should include your current title, description and your skills / talents.


Help Desk | +5 years experience | Technical support | Desktop Support.

2. Your location

Always make sure that you have a location specified in your profile as this is another popular search filter. Whether it be your current location or the location where you want to work, this is extremely important to recruiters as we use geographical locations to break down searches.

If you are thinking about changing roles or a new career, and are on the job hunt, always where you would like to work (such as countries or cities) obvious to the recruiter.

3. Work history / experience

You have 2,000 characters per role to sell yourself to your next employer. But if you use your keywords well and are clever about it, you can have condensed work histories that will will jump out in searches.

If you want to add a keyword to your job title, you can do that too. For example, Digital Marketing Specialist & SEO Content, or Agile Project Manager.

If you are currently unemployed and looking for work you can either say “Project Manager looking for new opportunities”, or you can have your previous job title only.

4. IT & Construction – ‘Projects’ is key

For IT and Construction sectors projects is important. The reason being that ‘projects’ and a description can really and truly sel, and it shows how much experience a person really has.

And describing your projects in detail can also be a great icebreaker for recruiters to start a conversation with you or to explain similarity between roles

5. Customised LinkedIn URLS

Did you know that you can alter and customise your own URL on LinkedIn? It’s a great tool which a lot of LinkedIn users are not aware of.

Your URL can really separate you from the thousands of other Michaels who are Quantity Surveyors on LinkedIn. So instead of being www.linkedIn/Michael2003 change your URL to www.linkedin/MichaelQSMunster. You could also add an EIR code to the end of your URL to pinpoint your location.

To find the custom URL section: Go to your own profile > on the right hand side, beside the cover image, look for the ‘Edit public profile & URL’ and click.

You will then see your profile page (but it will be your public profile and it look slightly different). Go to the right hand side at the very top, and then look for the ‘Edit public profile URL’ box. Click on the edit icon i.e. the blue pencil and start editing your own public profile URL.

6. Your LinkedIn Summary

Some users on LinkedIn often completely ignore their summary or do not use it to the full extent in which it could be used. Again your summary is 2000 characters for you to sell and express yourself and your summary can also double up as a cover letter, where you get to show off your personality.

Your summary is the section in which you need to try and link in all of your keywords into the one section. It is recommended that your summary should not be the same as your CV. Your summary is the place where you can talk about your values and any information you think is relevant. Here you can also add in what specialities you have and courses you have completed while also adding them into their own category.

To find your summary: Go to your profile page > Find your profile photo > to the right of your photo look for the edit icon i.e. blue pencil and click this > all of the elements of your Intro section become editable > scroll down until you see Summary (after Industry)

As you can see there are many ways where you can elevate your LinkedIn profile to another level, where it it has elite SEO and carefully thought out keywords dotted throughout your profile that will guarantee more appearances in relevant searches. Good luck!


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